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UNIT 2930 DEVELOP AND COORDINATE MARKETING STRATEGIES

UNIT 2930 DEVELOP AND COORDINATE MARKETING STRATEGIES LO 1 Analyse and assess marketing performance and current strategic Range – product portfolio analysis, comparative analysis, competitive position. analysis, life cycle models, strengths-weaknesses- opportunities-threats (SWOT) analysis, value chain analysis. 1.1 Markets for…

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Integrated Marketing Communications – KENT University

Integrated Marketing Communications - KENT University ASSESSMENT DESCRIPTION: Business reports are practical learning tasks where students apply the theories they have been studying to real world situations. The students are required to select a topic, collect information (Primary and/or secondary)…

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