Need Help with University of Phoenix MKT 571 Coursework Week One Quiz
1 A companys sales potential would be equal to market potential when which situations exists?
a) The company gets 100 percent share of the market. b) Industry marketing expenditures approach infinity for a given marketing environment. c) The marketing expenditure of the company is reduced to zero. d) The market is nonexpandable.
2 Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? a) Marketing focuses on sales as the primary goal.
b) Marketing is about advertising.
c) Marketing is involved with price as the major factor. d) M arketing balances the need for data with that of creativity.
3 Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
4 Costco is able to keep its inventory expenditure relatively low through its management technology and cutting edge point of sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as a) market development
b) Overall cost leadership
d) integrative growth
5 In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because a) of stringent credit policies adopted by the Fed before the onset of recession b) of steady supply of loanable funds in the economy during recession c) the consumers have a high debt-to-income ratio d) consumer borrowing increases during recession
6 By 2015, projections indicate that the largest category of households will be composed of a) married couples with children
b) childless married couples and empty nesters
c) singles living with nonrelatives
d) singleparent families
7 Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on? a) Views of nature
b) Views of organizations
c) Views of others
d) Views of ourselves
8 How does the market demand curve change (as a function of marketing expenditure) during recession?
a) Remains unaffected
b) Shifts upward
c) Becomes vertical
d) Shifts downward
9 During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?
a) To avoid serious customer mistakes
b) To deepen customer loyalty
c) To decide which customers should receive a new sales offer
d) To beat the competition to a sale
10 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
a) Licensed information
b) Primary data
c) Tertiary information
d) Secondary data
11 Which of the following statements demonstrates behavioral loyalty towards a brand?
a) Myfavorite Laundry detergent is so easy to use. b) Myfavorite Laundry detergent smells good. c) I always buy Myfavorite Laundry detergent when purchasing laundry detergent. d) My friends agree Myfavorite Laundry detergent is the best.
12 When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
b) Value chain
c) Operational excellence
d) Value capture
13 Which of the following industries is most likely to use database marketing?
a) A local restaurant
b) A school system
c) A physician’s office
d) A supermarket chain
14 Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
15 Which of the following is about marketing management?
a) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. b) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. c) It is defined as the field that deals with planning and managing a business at the highest level of corporate organization. d) It focuses mostly on monitoring the profitability of a company’s products and services.
16 Which market do customers who have purchased and are driving Audi automobiles represent?
a) Available market
b) Potential market
c) Penetrated market
d) Target market
17 The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)
18 One of the most critical steps in the defining process of market research is
a) defining the problem, the decision alternatives, and research objectives
b) analyzing the internal environment
c) reading marketing research journals
d) developing a research plan
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