Organizations are now trying to fuel their HR department members to manage the performance of the employees because companies have now understood the importance of employee engagement and their effect on the overall productivity. Companies now want to reduce their cost by hiring trained and qualified human resource staff to satisfy and motivate the employees.
1.1. Aims of the Research Work
This dissertation aims to highlight the importance of employee engagement and the different employee engagement strategies adopted by human resource department in order to increase the productivity of organization.
1.2. Objectives of the Research
- To determine the dependency of employee engagement and the productivity.
- To study the various strategies of engaging the employees for high productivity.
- To scrutinize the impact of high level employee engagement within the organization.
1.3. Hypothesis of the Research
- The productivity of employee as well as that of organization depends on the employee engagement.
- The productivity is not dependent on the employee engagement factor within their job.
2.0. Literature Review
Employee engagement has now become the need of organizations because they have now realized that the employees form integral part of organization and without proper engaged workforce the progress is not possible. Organizations now want to reach global level of market which has produced a need of becoming dynamic and it is only possible due to highly engaged employees. Engaged workforce help to run the organization with flexibility and also reduce the rate of absentees, highmotivation, greater satisfaction and improved performance from both the sides – employees and the organization. This ultimately reduces the organizational cost and also the turnover of the company.
2.2 Importance of employee engagement
In recent years, globalization has increased to a great extent which has led the increase in the market competition. In order to survive this competition organizations are focusing on reducing the organizational cost. Companies are spending their budget to recruit talented employees and train those employees to perfectly fit them within the organization for achieving the daily based targets and goals. They are now expecting to retain the trained and talented employees for some extent within their organizations. Therefore, to make this possible they have now started monitoring the employee engagement because an engaged workforce means satisfied employees and the satisfied customers. Employee engagement means the employees are self-participating in the operational activities of the organization. A satisfied employee stays within the company for longer period and helps in the growth of the company.
Companies need to engage employees so that they can retain within the particular job for longer time and can devote their hard work for the growth and development of the company.
3.0. Research methodology
This portion of the research deals with the techniques that a researcher adopts to conduct the research work.
3.1. Research Approach
This helps researcher to interlink connection between different theories and principles for concluding a research work. Furthermore, it guides the researcher in conducting the research work in right direction. For this research deductive approach has been followed.
3.2. Research Design
It creates a framework for the whole dissertation as it acts like a blueprint of the whole study. For this study descriptive research design is adopted to reach towards the end or the conclusion.
3.3. Research Philosophy
Positivism research philosophy is adopted by the researcher to direct the collected information or the knowledge in the direction of concluding the whole work.
3.4. Data Collection Method
Data collection forms an essential part of research as it helps to dig insight of the subject or the title of the research. Primary data is utilized by the researcher to collect first hand information and support the aim and hypothesis.
3.5. Sample Size
It is necessary to choose sample size which is neither too long nor too small so as not to confuse with the results. For this research primary data is collected from 200 managers and employees to create conclusion from their viewpoints and experiences.
3.6. Research Ethics
Ethics forms a necessary base for thee researcher that reminds him or her to legally proceed with the data collection and not to disclose the confidential information with anyone under any circumstance.
3.7. Limitations of the Research
Huge budget is consumed for data collection that forms major constraint for completion of the research work. Since the data was collected using primary data collection method that require surveys and interviews to be conducted so the problem came in the path of collecting data was budget for maintaining the information.