When we talk about product placement, it simply means promoting the different branded goods and services in the context of particular shows or movies. The products are advertised within the video and are not advertised explicitly. This advertising takes place in the television shows, movies or any other electronic form of media. In such cases the media companies can ask for a share in the profits of the company earns any due to this kind of advertising. Also, the product or service which appears on this kind of media is already paid for by the company who is advertising.
This type of advertisement helps the brands to get a lot of positive publicity and also it is considered to be one of the best ways through which the companies can launch their new products and those products would be able to get the right visibility in the eyes of the target consumers. An example for this kind of advertisement could be that a soft drink brand could advertise their drinks by incorporating it in certain movies or television shows. This will help the product to get the attention of a large number of audiences, without too much effort and thus it will have an extremely positive impact on the brand.
This type of advertising is also known as embedded advertising or marketing. This form of advertising of products and services has been in practice since a number of decades. However, with the changes in technology the level of sophistication of this type of advertising has also changed and improved. Now in every movie or TV show, the use of single brand has become a common practice.
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