The marketing mix elements are quite significant in creating the right marketing strategy and its implementation. illustrate how you would use the marketing mix elements to come up with the right marketing strategy or market offering for your courier service.
Marketing mix is one of the most important type of analysis which should be carried out in all the organizations. It is the perfect blend of the most important P’s which are used in the market, It shows the right way to use them in the marketing strategies. Hence it is of extreme importance to have a thorough understanding of the marketing mix concepts.
The Marketing mix used by the courier company is as follows:
Our courier company provides wide selection of merchandise together with domestic shipping within the available time also as fast as the baggage delivery. Product would be offered in completely different types of form of shipment with massive baggage shipments and smaller packets that are meant to be delivered from door to door. These merchandise and services would even be useful for our company to diversify our overall product which vary for each client.
Pricing of the merchandise would be outlined as per the dimensions and form of the particular cargo. Prime services would be valuable as they deliver the merchandise quicker and use quicker channels like air cargo. Flower delivery choices and economy delivery choices would be cheaper than the premium services however the merchandise would be delivered at a slower speed and this will help in reducing the cost and increasing the overall profits for the organization.
Initially the courier company would be settled at the prime cities of the country. Such as Delhi, Bangalore, Mumbai, Pune tec. Once the business grows up and takes up a pace, then many branches will be open besides the main branch in various other small cities as well. The type of the approach followed would facilitate the courier company to cut back the expenses and improve the market reach by increasing the network of the delivery available choices.
Promotion strategy would come with on-line identification of quick delivery services also as projector client feedback on the internet and offline portals by keeping the costs low from the competitors. The projection of the low costs would be sent across completely different mediums like ancient medium of communication or the net web site. Social media would even be used as a tool to make higher impact on the client with the assistance of the right promotional tools and activities.
By using the above mentioned marketing mix strategies, the organization can be at a very comfortable space by achieving all it’s targets on a regular basis by keeping all the important aspects in line.