In Marketing 2016,
Identify the most important idea or concept from Integrated marketing communication.
Why the item is most important in Integrated marketing communication?
Illustrate how you can use the concept of Integrated marketing communication in your life or career.
According to me, or in my opinion the most and the crucial important concept of Integrated Marketing communication is “To Ensure That The Message Communicated Is crystal clear’. Communication is very important element in any process, and there should always be a very clear communication process. Both the parties the sender and the receiver should have a common language which can be understood by both, there should be no element of noise or disturbance in the process and whatever message the sender has given, the same message should be interpreted by the receiver. It is of utmost importance to deliver the right message and to listen to the message which was delivered. According to me communication is the most important element in the integrated marketing communication communication is the only element which can bridge the gap between the organization and it’s consumers. Otherwise how will the consumers know what exactly does the organization want to say or communication. A clear communication is one of the most important element of any marketing process.However, there have been cases when the organization has not received what they desired for or made goals for and one of the sole reasons for that is improper or in effective organization. To bridge the gap between organization goals and consumer demands it is extremely important to chose the correct communication channel which is effective, noise free and clear. If the organization is able to communicate to it’s employees as well as customers regularly and effectively then half the battle is already won by it. 50% of the core work is generally sorted with the right kind of communication and it opens many doors for other goals which can be achieved very smoothly.
The most important element of Integrated marketing communication is effective communication and I would definitely like to include this as a key element in my career. I would like to involve this in my career as I would want to achieve my goals and aspirations with utmost effective and clear communication. To achieve these goals, it will be important for me to communicate effectively with my colleagues, juniors and seniors of what I actually want and how I aim to achieve it. I have always believed that through clear communication half of the work becomes way easier as it becomes very easy to communicate with around, tell everyone what you exactly want and explain them the context of work. I believe through clear message works get easier to achieve and that’s why I would give a clear message to the vendors and other suppliers as well in context to the work. I believe this will strengthen my professional and core skills further.