Distinguish among traditional marketing channels, electronic marketing channels and different types of vertical marketing systems.
Traditional marketing channels mainly describes the route taken by the various merchandise and services from producers to consumers. This route generally varies from a direct channel which directly deals with seller to buyer without any intermediaries, to indirect channels where the producer and the seller don’t directly deal with each other and have intermediaries in between such as ( Traders, retailers, wholesalers, and distributors) channel with no intermediaries, as a result of a producer and also the final client deal directly with one another, to indirect channels wherever intermediaries (agents, wholesalers, distributors, or retailers) and they act like middlemen.
Electronic promoting channels use the internet to create awareness about merchandise and services out there for consumption or use by client or business consumers.
Vertical promoting systems are extremely professional in nature and are managed and centrally coordinated channels of marketing which are exclusively designed to achieve the large scale marketing of the organization. The three types of major vertical marketing systems (VMSs) are:
1. company VMS combines sequence stages of production and distribution below one single possession.
2. A written agreement VMS exists once freelance production and distribution corporations integrate their hard efforts on a written agreement basis to get larger useful economies and promoting impact than they might come through alone.
3. Administered VMS tries and maintain co-ordination at all levels which is majorly guarded by the size and impact of every channel.