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You will choose and research an international company of your own choice that has been/was engaged in international business operations.
You should complete the following 2 tasks in your report:
Identify and analyse an operational problem which takes place or took place in a host country
You need to clearly identify the operational problem which adversely affects business prosperity of the company such as poor sales performance, loss of profit, reputation damage, decrease in share value, etc. You also need to critically analyse the causes of the problem.
Suggest and justify strategies/solutions/tactics which can be implemented or should have been implemented to successfully manage the problem.
This is where you have to come up with convincing solutions to rectify the problem you discussed previously. Your suggestions should be fully justified by providing relevant examples and/or compelling evidences. You should argue your points in a logical and persuasive manner.
Your report should be completed from the perspective of business consultant employed by the very company. The report should contain the following contents: Executive summary, Introduction, Main body, Conclusion, List of references, and Appendices (if any). Target word number is 2000 words – please provide the word count on the script. An electronic copy of your report should be submitted to StudySpace via turn-it-in by 09:00AM on Thursday 1st of December 2016.
Please note that the problem you will discuss should only affect an operation in a single country rather than the entire global operation.
Executive Summary should be of one page not more than that
Introduction -half page
Conclusion- half page
Referencing- alphabetical order and consistency
appendix- data related to the topic
Task 1- 800-1000 words- 40%
Task 2- 1000-1200 words- 50%
Total words- 2000 words
In task 1 identification of problem
( focuses on single problem by categorisation )
analysis of the problem
(the problems should be descriptive- what happened or why)
In task2 Suggestions are to given
(2 for 2 problems)
and justification of the problems