Intercultural Business Practices
Sometimes global business can result in significant disasters for the people of the host country. One such disaster occurred at the Germano mine in the Bento Rodriguez region of Brazil. The mine is owned by Samarco Mineração SA, a joint venture between Vale, a Brazilian based multi-national company and BHP Billiton, an Anglo-Australian multi-national company. How these companies responded to communications leading up to and after the disaster raises questions about their ability to act and communicate ethically in an intercultural and intracultural setting.
Kale (2015) suggests that we can appeal to the human spirit to guide us in our ethical intercultural communication. He suggests four principles for a code of ethical intercultural communication. These principles can also be used as a basis for any interaction, not just communication, as they reflect elements of various ethical theories.