2.   Be able to assess and evaluate the forces at work influencing industry innovation levels and performance, using relevant innovation theories.

3.   Find an organisation which to carry out innovation audit for Assignment 2 & 3: Group Presentation & Report.

a)     Identify an industry sector in which you are interested;

b)     carry out a study on industry sector innovation performance;

c)     write a report focusing on the innovation performance  within the industry sector.

For Example: a student may have an interest in the British film industry. The industry itself is composed of many different sectors. Part of the task to be undertaken is to help comprehension of industry sectors and related innovation performance.

Outline Report Contents: the report submitted may include headings and content as follows. Students are however free to vary the content according to their findings.

1. Executive Summary: what, why, how, and what – including a clear definition of the industry sector selected.
2. Introduction to Industry Sector

a.   Evolution of innovation in the sector past, present, and potential future innovations to include:- characterisation of the innovation undertaken within the sector, investment in R&D and/or Open Innovation Networks. Business Models.

b.   National Resources and Capabilities: National and international policy drivers of innovation plus any other drivers identified.

1. General Factors in Industry Sector Innovation
   1. Government   involvement in NSI for sector
   2. R&D or open innovation in sector: where do the ideas come from?
   3. Innovation trends including investment levels
   4. Barriers to industry innovation e.g. lack of skills

1. Innovation Activity in the sector including identifying key players in the national system of innovation
2. Barriers and key issues for industry sector Innovation
3. Conclusion – identification of potential future innovations in the industry.  Identification of potential organisations for assignment 2 & 3 and plan for gaining access.

Written business report containing executive summary, appropriate structure, writing style, referenced sources, tables and graphs

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