IAU Consumer Behaviour Discussion Question
“Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. Building upon the Marriott example, you are to scan the environment to find examples of a company whose pricing strategy is closely tied to its branding strategy. Caution: do not just list just the different price points in the same company such as Ford automobiles. ”
Thank you in advance.