This assessment should be written using a report style.

Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures. It is recommended that one should be based around a purely physical product or products (a Good) and the other an intangible product or products (a Service).

For these two organisations, complete a case study analysis that treats the following:

1. Describe, compare and contrast a primary Customer Benefits Package from each firm.
2. From both the customer’s and management’s viewpoints, compare and contrast the value chain design and structure for the two organisations. You should include discussion on the advantages and disadvantage of each value chain design?

Analyse the two different organisations relative to how they define their operations strategy in different ways. In doing so you should define each firm’s strategic vision, strategy, and competitive priorities. You should also clearly identify what operations management have to be good at to make the organisation a success?

For general assessment criteria refer to the Rubric associated with this assessment. This can be found in the students My Grades area of the MAN515 Learnline site.

Assessment criteria

Penalties

Late Submission

Assignments a must be submitted by the due date.

Failure to submit an assignment on or before the due date will result in an academic penalty of 5% of the marks allocated for the assignment each day the assignment is overdue.

All assignments must be submitted online

Plagiarism

Plagiarism is the presentation of the work of another without acknowledgement. Staff and students may use information and ideas expressed by others, but this use must be identified by appropriate referencing. The Academic and Scientific Misconduct Policy is the overarching CDU policy on plagiarism.

The following links provide information on CDU’s assessment rules:

Assessment Rules

Plagiarism will result in an automatic Fail and the student may be subject to disciplinary action by the University.

If ever uncertain – PUT IN A REFERENCE

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