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Business Communication – Laureate International Universities

Business Communication – Laureate International Universities

Context:

The assessment task requires you to search and locate ten (10) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b. All resources must be from reliable academic sources, such as articles or academic journals. These resources must relate to your topic, which is on implementing a digital communication strategy within an organisation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research.

Some examples you might consider include:

  • Using Social Media in the workplace to communicate
  • Communicating companywide employee recognition
  • Boosting workplace motivation through innovative communication tools
  • Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
  • Podcasts, internal blogs/vlogs as a means to communicate to employees
  • Using an internal intranet/social Intranet for employee interaction
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