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BUSI2131 SUMMATIVE ASSIGNMENT Managing Global Environment

BUSI2131 SUMMATIVE ASSIGNMENT Managing Global Environment


Answer all three parts:

  1. To what extent does Haier’s current business model concur with Dunning & Lundan’s (2008:587) view that “the contemporary network MNE is best considered as a co-ordinator of a global system of value-added activities”?
  2. In what ways has Haier’s process of re-inventing itself since 1984 been reflected in significant revisions of the two pre-eminent academic internationalization paradigms in the International Business literature (i.e. the OLI Paradigm and the Uppsala Model)?
  3. Critically consider what other Multinational Business Enterprises (MBEs) might learn from the likes of Haier and Nespresso about developing the “relational” capabilities and skills, e.g. trust and commitment, that Vahlne & Johanson (2013:205) conclude they require “to build, develop, and co-ordinate value-creating multinational business network structures involving both internal and external actors.”

Each part carries equal weight.

Overall word limit: 2500 words


Dunning, J. & Lundan, S. (2008), Institutions and the OLI Paradigm of the MNE, Asia Pacific J. of Management, 25, pp573-593

Vahlne, E. & Johanson, J. (2013), The Uppsala Model on Evolution of the MBE: from Internalization to Coordination of Networks, International Marketing Review, 30 (3), pp189-210 


Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font. You should use double-sided printing, and ensure that assignments are securely bound. Written assignments and dissertations/business projects must not exceed the word count indicated in the module handbook/assessment brief.

The word count should:

  • Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.
  • Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.
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