BSBMKG502 – Establish and adjust the marketing mix Activity-3
BSBMKG502 – Establish and adjust the marketing mix
ASSESSMENT ACTIVITY 3 –
BSB51915 Diploma of Leadership and Management
ASSESSMENT ACTIVITY 3 COVER SHEET
Please ensure this form is fully completed prior to submitting.
This page should be on the front of your assessment and needs to be easily accessible.
I hereby certify that:
Student’s Signature: _______________________________ Date: _________________
This assessment must be based on where you work (or have worked most recently).
This Assessment is designed to test the knowledge that you have acquired throughout the unit. Use the following tips to help you answer the questions:
Read each question carefully. Check with your trainer or assessor if you are not sure what the question is asking.
HINT: Use these questions as subheadings to create a business style report to answer your assessment
Your response to each question should aim to provide enough information to answer the question. In most cases, this can be done with just a few paragraphs. Don’t forget to refer to attachments under the heading (question) applicable, e.g. ‘See attached email’.
Important: Your assessment must contain this coversheet and your own coversheet (for your “report”)
Your answers & assessment submission must professional in style (Business), content and format. Maximum font size 11 points: Font Arial or Times New Roman; single spacing; clear paragraphswith appropriate punctuation, spellchecking and final submission will need to be proof-read. (i.e. few missing words or typo’s)
– Use clear, non-discriminatory language
– Avoid the use of jargon
– Write clearly using plain English
– Consider your target audience
– Ensure that your responses meet the needs of the target audience (in this case your trainer or assessor).
All of your work must be original.
Evidence of the ability to:
To complete the unit requirements safely and effectively, the individual must:
Marking and Criteria guide:
Assessor and student must read this carefully before assessment.
A 75% demonstrated competence in the answers is the benchmark only and students & assessors must note that professionally critical aspects/concepts must be included (e.g. two (2) meetings, two (2) role plays, performance action plan and written report).
All parts (criteria) in the marking guide must be completed successfully for the student to achieve competence in this unit
EDUCATOR to complete
Assessor to complete:(circle)
Did you observe the student?YesNo
Further comments required
Resubmission required? Yes_________ No___________
Date resubmission must be handed in: ________________________
Assessor’s name and signature: _______________________________
Activity 3 –Marketing Plan Analysis
Question 1 SCENARIO:
You are the marketing manager and your job is to help clients segment the market and understand who they are targeting and why. Use hypothetical data to complete the table for a client who is about to launch a new credit card service tailored to businesses and everyday customers.
Research an industry, a company and a product/service.
Question 2 Conduct market research and analysis
Question 3 – Marketing Plan Template