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BSBMKG502- Establish and adjust the marketing mix Activity-3

BSBMKG502 – Establish and adjust the marketing mix Activity-3

TASK 3 

BSBMKG502 – Establish and adjust the marketing mix

ASSESSMENT ACTIVITY 3 –

BSB51915 Diploma of Leadership and Management

ASSESSMENT ACTIVITY 3 COVER SHEET

Please ensure this form is fully completed prior to submitting.

This page should be on the front of your assessment and needs to be easily accessible.

 

Student Number:
Student Name:
Subject:
Course:

STUDENT DECLARATION

I hereby certify that:

  1. This assessment task is my own work based on my personal study/research and not the work of another student and/or source.
  2. I have acknowledged all material and sources used to prepare this assessment task.
  3. I have not plagiarised or copied any part of this assessment task from the work of any other student or source either.
  4. This assessment task has not previously been submitted.
  5. I am aware of the requirements set by my Trainer & Assessor.
  6. I have retained a copy of this assessment task for my own records.
  7. I have completed all my assessments, tasks & activities (on moodle®) successfully.

Student’s Signature: _______________________________  Date: _________________

Wentworth Institute RTO Code: 91178        November 2017 Version: 1.0

 

Student instructions

This assessment must be based on where you work (or have worked most recently).

This Assessment is designed to test the knowledge that you have acquired throughout the unit. Use the following tips to help you answer the questions:

Read each question carefully. Check with your trainer or assessor if you are not sure what the question is asking.

HINT: Use these questions as subheadings to create a business style report to answer your assessment

Your response to each question should aim to provide enough information to answer the question. In most cases, this can be done with just a few paragraphs. Don’t forget to refer to attachments under the heading (question) applicable, e.g. ‘See attached email’.

Important: Your assessment must contain this coversheet and your own coversheet (for your “report”)

Your answers & assessment submission must professional in style (Business), content and format. Maximum font size 11 points: Font Arial or Times New Roman; single spacing; clear paragraphswith appropriate punctuation, spellchecking and final submission will need to be proof-read. (i.e. few missing words or typo’s)

In particular:

– Use clear, non-discriminatory language

– Avoid the use of jargon

– Write clearly using plain English

– Consider your target audience

– Ensure that your responses meet the needs of the target audience (in this case your trainer or assessor).

All of your work must be original.

Performance Evidence

Evidence of the ability to:

  • use leadership techniques and strategies to facilitate team cohesion and work outcomes including:
  • encouraging and fostering shared understanding of purpose, roles and responsibilities
  • identifying and resolving problems
  • providing feedback to encourage, value and reward others
  • modelling desired behaviour and practices
  • develop policies and procedures to ensure team members take responsibility for own work and assist others to undertake required roles and responsibilities
  • establish processes to address issues and resolve performance issues
  • support team to meet expected performance outcomes including providing formal and informal learning opportunities as needed
  • develop performance plans with key performance indicators (KPIs), outputs and goals for individuals or the team which incorporate input from stakeholders
  • communicate effectively with a range of stakeholders about team performance plans and team performance
  • facilitate two-way flow of information between team and management relevant to team performance
  • evaluate and take necessary corrective action regarding unresolved issues, concerns and problems raised by internal or external stakeholders.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain how group dynamics can support or hinder team performance
  • outline strategies that can support team cohesion, participation and performance
  • explain strategies for gaining consensus
  • explain issue resolution strategies.

Marking and Criteria guide:

Assessor and student must read this carefully before assessment.

A 75% demonstrated competence in the answers is the benchmark only and students & assessors must note that professionally critical aspects/concepts must be included (e.g. two (2) meetings, two (2) role plays, performance action plan and written report).

All parts (criteria) in the marking guide must be completed successfully for the student to achieve competence in this unit

EDUCATOR to complete

Observation/assessmentSatisfactory/not SatisfactoryComments
Pre-assessment work completed
All assessments, tasks & activities (on moodle®) successfully  
ACTIVITY3 – Marketing Plan Analysis
Question 1 table completed
Question 2 table completed
Question 3 table completed

 

Practical Checklist

Assessor to complete:(circle)

Did you observe the student?YesNo

Further comments required

Assessor Comments

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

Resubmission required? Yes_________ No___________

Date resubmission must be handed in:  ________________________

Assessor’s name and signature:  _______________________________

Date:  _________________________

 

Activity 3 –Marketing Plan Analysis

Question 1 SCENARIO:

You are the marketing manager and your job is to help clients segment the market and understand who they are targeting and why. Use hypothetical data to complete the table for a client who is about to launch a new credit card service tailored to businesses and everyday customers.

VariableSegment 1 –

BusinessES

Segment 2 –

EVERYDAY CUSTOMERS

Demographics  /Region
Age and generational analysis
Income / Financial

 

Values

 

Personality

 

Benefits sought

 

Purchasing behaviour patterns / usage rate
Loyalty status

 

Where products or services are consumed
Size of segment

 

Estimated growth rate

 

Research an industry, a company and a product/service.

The IndustryHospitality
The CompanyMc Donald’s
The Product or ServiceFast food

Question 2 Conduct market research and analysis

Customer type
Market Size
Market Trends
Competition
Market Share and Sales

Question 3 – Marketing Plan Template

MARKETING PLAN

 

EXECUTIVE SUMMARY
SITUATION ANALYSIS
SWOT ANALYSIS
OBJECTIVES
TARGETING STRATEGIES
TACTICS – ACTIONS
FINANCIAL SCHEDULES
TIMETABLE

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