BSBMKG502 – Establish and adjust the marketing mix
ASSESSMENT ACTIVITY 1 – Marketing Mix Component
BSB51915 Diploma of Leadership and Management
ASSESSMENT ACTIVITY 1 COVER SHEET
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Student’s Signature: _______________________________ Date: _________________
Wentworth Institute RTO Code: 91178 November 2017 Version: 1.0
This assessment must be based on where you work (or have worked most recently).
This Assessment is designed to test the knowledge that you have acquired throughout the unit. Use the following tips to help you answer the questions:
Read each question carefully. Check with your trainer or assessor if you are not sure what the question is asking.
HINT: Use these questions as subheadings to create a business style report to answer your assessment
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Evidence of the ability to:
- use leadership techniques and strategies to facilitate team cohesion and work outcomes including:
- encouraging and fostering shared understanding of purpose, roles and responsibilities
- identifying and resolving problems
- providing feedback to encourage, value and reward others
- modelling desired behaviour and practices
- develop policies and procedures to ensure team members take responsibility for own work and assist others to undertake required roles and responsibilities
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- develop performance plans with key performance indicators (KPIs), outputs and goals for individuals or the team which incorporate input from stakeholders
- communicate effectively with a range of stakeholders about team performance plans and team performance
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- evaluate and take necessary corrective action regarding unresolved issues, concerns and problems raised by internal or external stakeholders.
To complete the unit requirements safely and effectively, the individual must:
- explain how group dynamics can support or hinder team performance
- outline strategies that can support team cohesion, participation and performance
- explain strategies for gaining consensus
- explain issue resolution strategies.
Marking and Criteria guide:
Assessor and student must read this carefully before assessment.
A 75% demonstrated competence in the answers is the benchmark only and students & assessors must note that professionally critical aspects/concepts must be included (e.g. two (2) meetings, two (2) role plays, performance action plan and written report).
All parts (criteria) in the marking guide must be completed successfully for the student to achieve competence in this unit
EDUCATOR to complete
Pre-assessment work completed
All assessments, tasks & activities (on moodle®) successfully
ACTIVITY 1 – Marketing Mix Component
Identification, size & scope of workplace identified.
Key Product or Service identified.
Key feature and one key benefit of your product or service in your workplace identified.
Existing customers (current Market) for the product/service demographic identified.
4ps marketing mix established
SWOT Analysis of the Product/Service created
How current and existing customers’ lifestyle, social and economic factors can affect marketing mix explained.
Assessor to complete:(circle)
Did you observe the student?YesNo
Further comments required
Resubmission required? Yes_________ No___________
Date resubmission must be handed in: ________________________
Assessor’s name and signature: _______________________________
Activity 1 –Marketing Mix Component
- Summary including; identification, size & scope of workplace. (e.g. ABN, Legal name & trading name, form & function of the enterprise where you work (Word count: 50 words)
- Describe your Key Product or Service (Be specific). (Word count: 50 words)
- Identify one (1) key feature and one key benefit of your product or service in your workplace?
- In your workplace who are your existing customers (current Market) for the product/service demographic? (Min 6 demographics)
- Using above product, establish four (4) 4ps marketing mix (product, price, place and promotion) also include information on how each element of the marketing mix has been used and one (1) positioning strategy to best match the market to which the product or service is being targeted?
(Word count minimum: 100 words)
- Create a SWOT Analysis of your chosen Product/Service. 4 points each Strengths, Weaknesses, Opportunities and Threats:
- Describe how your current and existing customers’ lifestyle, social and economic factors can affect marketing mix? (Word count: 150 words)