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There are several marketing concepts made available for a firm to produce or sell a product. The five essential marketing concepts include production, product, selling, marketing, and societal concepts. These marketing concepts play an important role in attaining consumer confidence. However, not all of them are important for the business firm.

KIND uses the societal marketing concept for its product, aiming towards the maximum welfare of the society.

Anonymous Changed status to publish December 7, 2021
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