What marketing decisions do marketing intermediaries make?
PLEASE NO PLAGIARISM THIS a marketing question
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Intermediaries of marketing are the middle man; it can be an organization, group or the individual between the end users and the manufacturer. They might be the resellers, marketing firms etc. For these organizations the decisions related marketing activities are vital. Few are mentioned below:
- Decisions regarding target market and target audience.
- Appropriate marketing channel
- Decisions related the product assortment, personalization, customization etc.
- Procurement related decision.
- Decisions related to supplier’s selection.
- Decisions related inventory.
- Communication associated decisions.
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