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  1. What is relationship marketing?
  2. How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
  3. What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?
  4. What are the major components of a marketing strategy?
Anonymous Changed status to publish December 7, 2021
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