What are the major trends that you see having the most impact in marketing this year?
Marketing activities are notable factors that help a company achieve success in the industry while understanding the needs and requests of the consumers. This helps in satisfying the consumers to a great extent.
The marketing trend which is expected to make a major impact this year would be artificial intelligence. Even though technology has been used by companies worldwide over the last few years, some companies are just beginning to understand its true prospects. Technology is therefore set to become one of the most useful marketing tactics to understand the habits, lifestyle, likings, and behaviours of the consumers with their preferred brands, which further helps the companies to work on their products and services to meet the need of the consumers.
For instance, Artificial Intelligence helps greatly in understanding the behaviours of the consumers online, what products they are looking for and what features attract them to a certain website. This helps the company greatly in understanding its target consumers well and working towards satisfying their wants.