Which of the following statements is true of direct marketing?
|A||In direct marketing, consumers earn a commission every time they buy a product.|
|B||Direct marketing is also referred to as referral marketing.|
|C||Salespersons are compensated for other salespeople they recruit.|
|D||Direct marketing offers sellers a low-cost alternative for reaching their markets.|
|E||Direct marketing involves two or more intermediaries.|
Answer is D). Direct marketing offers sellers a low-cost alternative for reaching their markets.
Direct marketing refers selling of goods and services directly to customers through online orders, mail orders, telephonic selling, etc. instead of retailers. It’s a low cost method of selling goods.