Do you agree with the following statement: That global and digital marketing is the future. Give examples
Yes with the arrival of technological developments in communication area where a person can be reached at low cost, digital technology has large scope in reaching customers more efficiently. As people are becoming more active on internet, it’s an advantage for firms to reach customers at low cost.
For example: A life insurance agent meets customers personally, it would take more time and money to market insurance products. While using digital marketing; such as blogs, social media, emails, advertisements as it is possible to reach a desired customer effectively at low price.
Introduction of new goods: Digital marketing can take new goods to many customers at less time and cost than the conventional methods of marketing.