Which target marketing strategy you feel Netflix should use globally for streaming
2. Then, discuss which global product planning strategy you think Netflix is AND should be using.
Tutor Changed status to publish February 18, 2019
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Netflix should use multi-segment target marketing strategy.
- Different segments are made and chosen few of the most feasible segments, which are targeted. Not only niche or concentrated marketing, where just some or one segment is targeted but as many use Netflix; hence the sensibility would be to use multi-segment strategy to ensure that more of customers are captured and at a later stage revenues are earned.
- Should use product extension-communication adaption global product planning strategy.
By this strategy all same products are marketed through different market campaigns. As per people’s taste or preference the advertising strategy will be customized, by keeping the geographic and previous trend in mind. With the similarity of products Netflix can adopt this strategy but should use different communication techniques for selling products in different markets.
Tutor Changed status to publish February 6, 2019
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