Research electronic marketing (or e-marketing) from MARKETING summarize it into 2-3 paragraphs
“Making marketing strategies innovative with help of new invaded online/digital technologies.” E-marketing term refers to the principle’s applications through electronic media.
The internet facility, Hitherto started nearly 50 years ago which now gains a larger amount of human dependency worldwide. The latest communication form in today’s generation being shared through air and so the entrepreneurs show a good amount of interest in online sector of marketing technique. This strata planning i.e. online is more adored by new as well as old age people because it makes a hassle free marketing for the customers. It allows a direct link to customer at lower cost than other modes. It offers opportunity to develop new products, channels, media and markets. Key points to E-marketing:
- Internet marketing is beneficial for every business, which shapes it in 360 degree like covering all areas.
- Update a customer with new features, which can gather good crowd.
- Opportunities for small enterprises, internet allows local businesses to legitimate themselves as successful ventures.
- It helps to cope-up with competition.
- It provides a 24*7 interaction with customer.
In a summary E-marketing encompasses all activities of business conduct through global web with the aim of attracting new business, retaining current business and developing its brand identity.