Principles of Marketing Week 7 Services

Your post must be composed of at least 150 words.

Select any service with which you have experience, such as banking, insurance, legal services, health care services, etc., and explain how the service provider is marketing its service differently than if it were marketing a tangible product. What are the ways the service provider tries to make the service tangible to the consumer and how does it try to differentiate its service from those of its competitor?

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