Write an Essay on the topic of Marketing Ethics
Ethics plays an essential role in every organisation. The function of ethics is to provide support to the overall organisational strategy and the basic structure of an organisation for the maintenance of productivity. The high level of ethics implementation in the strategy is essential and plays a vital role in the growth of an organisation.
Ethics can also be implemented into strategic planning by properly planning about cultural diversity and management. To stay competitive and to gain a competitive advantage, ethics should be enforced to strategic planning.
The different cultural aspects, as well as diversity management, could be easily increased into the strategic planning of the organisation. By maintaining culture and ethics, the overall structure of the organisation can be supported.
The ethics should be carefully crafted as they help to increase the level of involvement of the employees towards the organisation. Also, the information about the goals and strategies of the organisation towards the ethical approach is provided. Here an important role is played by the code of conduct in creating the organisation. Also, the law of conduct helps an organisation to grow positively and which ultimately leads to the creation of positive brand identity. The overall support which an organisation provides to its employee also increases. Code of conduct helps the indirect increase of the level of implementation of different cultural aspects and disciplinary acts in the organisation by maintaining a proper structure.
The workplace ethics helps in increasing the level of happiness among the workers, and it directly affects positively on the efficiency of the employees. If the workplace is ethical, then it will automatically play a decisive role in enhancing the position of the organisation and will also create a healthy environment for the workers to work.
Hence, we can sum up and say that carefully crafted ethics plays a critical role in any organisation which helps to maintain and improve the workplace environment.