Juice Bar Marketing Plan

First: Bring your juice business’s niche, for e.g., you can focus on selling organic juices, energy juices, bottled juices wholesale or the fruit smoothies.

Second: Prepare a business plan including the niche’s details; 3 year operational expenses; 3 year profit projection; strategies of marketing and public relations; competing business analysis; potential and selling vendor’s updates.

Third: Make juice recipes for the business including rare and unique flavors. A vast menu will help in giving customers an incentive to patronize your business. For e.g. pineapple and orange juice are very common, but watermelon-acai or strawberry-carrot are the rare combinations.

Fourth: Contact the health department of your city to find required permission to start business. A food enterprise license, food manger’s certification or handler permit may be needed.

Fifth: Avail the state’s required licenses to operate retail business, like the Employer Identification Number, name certificate or sales and use tax permit.

Sixth: In case you wouldn’t be growing, seek for the buying vendors. Focus on buying local to save transportation costs. Contact the nearby farmer’s markets and growers association for potential produce supply.

Seventh: Save juice selling venues, like flea market, roadside stands, farmer’s market, city festival, carnival or fair, or shopping mall’s food court booth. Uncertainly, you can bottle the juice and sell it wholesale to local grocery shops, restaurants, delis, fitness centers and cafes. This will need you to bottle the juices at licensed facility, such as food manufacturing plant or commercial kitchen.

Eighth: Buy the wholesale commercial-grade juicers and suppliers, like cups, napkins and utensils, opposed to paying retail prices as saving money.

Ninth: Market the business of juice. Send news releases to local media outlets, sponsor fitness events, launch promotional website or open social networking accounts.