How does sustainable marketing differ from the marketing concept and the societal marketing concept?
Sustainable marketing different from marketing concept, is a kind of marketing which includes social and environmental virtues the product and service while advertising and branding the organization. While communicating the value to customers the society’s long-term benefits and customer’s preferences are also taken care of in societal marketing.
Marketing objective for new product
Marketing objective is essentially to compete in the market in a better way.
For new products, to create brand awareness or product awareness among the customers is done with the objective of marketing. Nowadays even prior to product launching, companies do a lot of marketing to create anxiety in consumer’s mind about the product. It helps companies to increase sales and market share. It even helps in entering or capturing new markets.
The newest example is Smartphone. Today, companies create a lot of buzz way before launching products that ultimately helps in product’s selling.