This is a Marketing question. Since I could not find the marketing option i chose finance.
How can E-Marketing use relationship marketing to increase their customer’s loyalty and perceived costs of switching to another firm?
E- Marketing:- E-Marketing or electronic marketing as the name suggests is all about marketing through online platforms not using physical sources to market. In today’s era the Online marketing has taken a boom and it is gradually finishing the offline marketing. It primarily means to use the selling principals and technique for marketing the products. .It not only includes marketing through the net but also includes using various other platforms such as emails and other social media platforms. It is a very effective tool to connect with your clients on a one on one basis.
Relationship Marketing:- Relationship Marketing is all about maintaining one on one relationship with the customers. To be ahead of the competitors it is very important to have customer loyalty and that comes when the company is in regular touch with its customers. Relationship marketing is very exclusive and is very different from other types of marketing. Relationship management acknowledges the future relationship with its client in order that sales are maintained even during tough days.
If any organization is ready to form a powerful and positive relationship with its client then such a company shall be able to manage its client by making use of the internet, rather than a official meeting that’s usually costlier and consuming Further the internet provides the client access to a lot of data regarding the value and price of the merchandise that has not even been in the market to client before. Hence if a company is smart enough to maintain it’s relationship with its client then there won’t be a need to communicate each and everything, hence it can just shoot a mail and be efficient and effective at the same time.