DIFFERENTIATE BETWEEN ONE OF THE FOLLOWING MARKETING CONCEPTS
| Segmentation and Positioning |
| Advertising and Promotion |
| Marketing and Promotion |
| Vertical and Horizontal marketing system |
| Micro Marketing and Niche marketing |
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Difference between segmentation and positioning:-
- Segmentation and positioning difference is a segmentation of the customer’s small group with same taste or needs and whereas positioning is promoting a product in a target market.
- First step is segmentation of product’s promotion and positioning is the product promotion’s last step.
- The marketers create product’s interest in customer’ mind in case of positioning but in segmentation case customers already have their preference.
- All in all, segmentation is called grouping and positioning is called targeting for promotion.
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