What are the differences between the marketing strategy and the marketing planning and the marketing programming?
Marketing strategies consisted short and long term marketing activities of an organization with an agenda of increasing sales. Marketing strategy includes formulation, selection and evaluating market-oriented strategies. Simply, marketing strategy combines a company’s marketing goals into a single comprehensive plan.
Marketing plan and programming are completed after the formulation of marketing strategy. Marketing plans are the plans which help a firm in figuring out customer needs and how to fulfill these needs while generating profits. Market programming activities help a company meet its marketing objectives. Marketing programs include particular actions for every part of marketing strategy.