Develop a personal marketing plan for a marketing operations manager including long term personal objectives, developing your marketing plan, and implementing your marketing plan. For on online marketing organization, such as Amazon.
-For example, I have taken the name of Flipkart as an Indian electronic ecommerce company owned by Mr. Sachin and Mr. Binny Bansal.
Both of them worked in Amazon before founding their own company in 2007.
– Flipkart initially focused on online marketing and sale of electronic accessories, they also have launched portal named as Digiflop.
We shall figure out the key areas of the segment which needs to be streamlined by employing proper marketing strategies before developing a marketing plan, like Flipkart.
- Though Flipkart is present nationally by covering all major cities but yet to mark its presence in small cities and towns..
- Competitors like Amazon in same industry with standard products.
- They focus on one particular line instead of large and width product line.
- In compare to Amazon they lack in customization and new featured products availability.
- Need to have better global level branding and promotion strategies.
- It obtained national e-commerce portals like Myntra, Jabong but it needs to apply strategies to be a global company, which were employed by its Ali Baba counterpart to mark their presence globally by tying-up and gaining more global e-commerce companies
Marketing Plan –
– To furnish better marketing plan set key objectives and mission.
– Conducting frequent meets and inviting the marketing operation managers along with some other key people for discussion.
– Key areas which need improvement to be found as some of them are mentioned.
– Research study of the market and competitive by doing several analysis for e.g. SWOT or ANOVA to find out the affecting factors of company’s sales and operations.
– Build relationship between the dependent and the independent factors to infer best possible plan which can be marked for all marketing strategies.
– The final method should be implemented after the ascertaining of best marketing plan & highlighting its aims & SOP along with this.
– Marketing plan should involve the long-term and short-term targets, like becoming a global leader in its domain or marking the presence in all regions of India and enlarge its product portfolio or improve its R&D respectively.
– In the end the most important is how marketing plan is implemented. It has multiple strategies, different kind of marketing, different type of media used for marketing purpose, sponsorship selection, the target people, product positioning method, market segment, competitive price ascertaining etc.
– Implementation of online marketing plan which includes the visibility of website, reliability & convenience.