Define marketing and describe the exchange process.
Specify the functions of marketing. Explain the marketing concept and its implications for developing marketing strategies.
Examine the development of a marketing strategy, including market segmentation and marketing mix. Investigate how marketers conduct marketing research and study buying behavior.
Summarize the environmental forces that influence marketing decisions.
Marketing refers to the activities which are performed by the organization at the time of products or services selling and buying, to or from the customer. Main focus of marketing is the customer care which targets the exchange management of the buyer and seller relationship. Marketing’s utter goal is keep the customers satisfaction.
The important concept of marketing is exchange; marketing concepts will be irrelevant without it. At the time when two parties have some value to exchange with each other then the marketing activities take place. As an example, a person will go to the pizza point when he wants to eat pizza. While pizza joint offers pizza the customer has money in return to offer. Both parties communicate to exchange. If pizza joint will run out of pizza then the customer will demand or is the customer will run out of money then there will be no exchange. If all conditions meet the exchange of pizza for money will be done.