•With the shutdown of businesses in America due to the Coronavirus what strategies should companies implement once they re-open to gain back customers?
•What should companies have already done during the shutdown to get ready for their re-opening for business?
•Are their new opportunities now for companies that didn’t exist pre-Coronavirus? What might some of those opportunities be?
The first step is to send the messages and emails to all the existing customers that their services are back to the market again. For example- due to Coronavirus, the amazon services are temporary shut -down. As soon as the corona gets over, the amazon will alert all his customers that their order has been dispatched and customers who have their wish-list can make orders.
The second strategy can be using social media and other marketing tools to gain back the attention of the customers. People during lockdown are highly active on social media, and hence, it is the best way to get connected with them.
The third strategy can be to provide attractive offers such as gift cards and discounts to attract the attention of the customers.
The company should make sure that they have adequate supplies to meet the demand of the customers. As soon as the shutdown gets over, people would be in great need of all kinds of product. Also, people will avoid social gathering and hence, they will prefer online shopping rather than visiting malls.
Also, the company should make sure that inventory management and supply chain management is useful so that the company connects with the customer and do not forget about them.
Yes, business opportunities like the generation of more home-based businesses and employees should be given priority. As soon the pandemic gets over, it will generate mass unemployment as the people will avoid working outside so home-based jobs will be promoted. This will benefit organisations and employees.
Online education should be given more importance as many colleges and universities has been shut down, and the classes are cancelled.
The increasing demands of air-purifiers, masks, sanitizers are increasing day by day. Hence, the use of robots in the supply chain and auto-cars in delivering goods to customers will gain importance.