Compare and contrast four marketing strategies used in
Mass marketing,
Direct marketing,
Micro marketing,
and
One-to-One marketing.
Mass Marketing
It is a strategy of marketing which people market their product to a very wide and versatile audience it does not pick a particular set of audience. It is for everyone. Example – Add sense, Social media etc.
Direct Marketing
It is a type of marketing activity which acknowledges a customer or a potential customer directly/physically . eg., Advertisements that are sent directly to inbox, emails etc.,
Micro Marketing
It is a variation of marketing which concerns to a specific set of people and makes advertisement and promotional activities around that specific audience. eg., Kid’s chocolate advertisements including colorful animations
One to one marketing
It is the type of marketing that gives personal marketing with individuals. This form of marketing is also called key account management.