Can i get an examples of these topics –
-Infrequent Foreign Marketing
-No Direct Foreign Marketing
-Regular Foreign Marketing
-International Marketing
by the way conclusion for four phases of international marketing involvement
Thank u
Infrequent foreign marketing – In this marketing process continuous presence isn’t required. In present time some of the companies are working with this system because these days companies are looking for long-term commercial relationship with its customers.
Infrequent foreign marketing’ example –
United Colors of Benetton (UCB) is Italy’s largest clothing manufacturer company; the company has global presence all over 120 countries and more than 500 retail stores. The first venture of this company, outside of Italy, was opened in 1969 in Paris.
No direct foreign marketing- Companies don’t develop the customers based outside in the foreign markets, in this process. Sales activities go through the trading companies, distributors and direct foreign customers along with the online website sales.
Example- Oleo Mac originally from Italy is a global company and is selling its products in India through distributors and wholesalers, these channels do the company’s marketing activities. Company manufactures different machine like gross cutter, hedge trimmer, etc.
Regular foreign marketing- Sales and marketing forces of company is employed in foreign market through the intermediaries. The foreign demand determines the company’s domestic production.
Example- A German manufacturer of industrial sensor, Wenglor Sensoric GMBH, has direct presence in India and employed its sales and marketing forces in India. Indian sales projection determined the company’s product.
International marketing- World is treated as one market and their marketing designs are planned globally. More than half of the revenue comes from foreign markets of these companies that define the market on income, lifestyle, patterns, etc.
Example- Google, a company with global presence is a great example for international marketing.
Conclusion of all four phase of international marketing- When the potential increases of a company and market is shared then the business activities and its marketing activities in foreign market is planned. Every stage of foreign market activity is determined by the foreign market’s requirements.