A firm using a differentiated marketing strategy should utilize a(n) ________.
|independent vertical marketing system|
|partially integrated vertical marketing system|
|fully integrated vertical marketing system|
|dual vertical marketing system|
“Dual vertical marketing system” is the correct answer.
Different marketing strategy is nothing but the strategy where a company’s marketing campaign is focused towards two market segment. Since dual vertical marketing system includes an organization to use distribution arrangement more than just one, this will help the firm, who is using different marketing strategy; to maintain good control & balance and appeal to two target groups.