A candy bar markets itself as having 1/3 less fat and calories than it’s original bar, but the price is the same because it is providing the value of being more healthy. In fact, the statement is correct, however the candy bar is 1/3 the size of the original bar. Explain whether or not this is deceptive marketing.
When a company uses unclear, misleading, and false statements to advertise its products, it is known as deceptive marketing. Here, they are promoting the product as being healthy and having low calories as compared to the original bar. However, the calories per 100 gm of both are the same. Thus the company is promoting its product by using false and misleading statements which is called deceptive marketing. Reducing the size does not lower the fat and calories per gm but makes it as healthy as the original bar.