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Principles of Marketing Week 7 Services

Banking service. The banking service has certain similarities with tangible products, one of the main reasons for this being that banking services are well known among people. This also means that their only unique selling point are the numerous rates…

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What is relationship marketing?…..

Relationship marketing is an aspect of Customer Relationship Management (CRM) that focuses on loyalty towards the customers and maintaining a long-term relationship with them rather than short-term goals like customer acquisition and individual sales. It recognizes the value of a…

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