Which of the following statements is true of direct marketing?
| A | In direct marketing, consumers earn a commission every time they buy a product. |
| B | Direct marketing is also referred to as referral marketing. |
| C | Salespersons are compensated for other salespeople they recruit. |
| D | Direct marketing offers sellers a low-cost alternative for reaching their markets. |
| E | Direct marketing involves two or more intermediaries. |
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Answer is D). Direct marketing offers sellers a low-cost alternative for reaching their markets.
Explanation:
Direct marketing refers selling of goods and services directly to customers through online orders, mail orders, telephonic selling, etc. instead of retailers. It’s a low cost method of selling goods.
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