Choose one product or service either already existed in the market ( domestic – global) or a product you want as a group to introduce it to the market, that you will be able to apply the materials covered in the course.
Our products, such as nestle coffee capsules, can be used in coffee machines. These capsules come in different flavors. The variety of coffee can be made using them. They taste delicious.
The first method includes the use of a marketing channel required to advertise or market a particular product to the targeted customer. Social media plays a very important in the sale of a product as it advertises a product to the customer. These products can be promoted on FB, Instagram, Pinterest etc. official YouTube channel can also be utilized to demonstrate customers how these capsules can be used to make coffee. The demo through the video will create a huge impact.
The second method will be by utilizing TV commercials where the celebrities could influence the customers and affect their mindset so that they more and more people start purchasing them seeing their role models promoting.
The third method will be personal selling with the help of our sales personal, where they will go to malls and multiplexes and show the live demo to the customers. They should also let them taste the coffee so that they can decide to purchase.
The fourth method is the promotional method where different offers and discounts should be given on the product to attract more customer attention and increase the effect of advertisement.