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According to advertising expert Stuart Henderson Britt, good advertising objective focuses on the intended audience, the advertising message, the desired effects, and the criteria for determining whether the results were achieved. Not just increase awareness but by 20 per cent. Why should these components be part of the advertising objective?

All these components should become part of the advertising objective. It s a way by which the company aware its customer about the product or services. The organization should know about the needs of the customer and about how advertising can influence them to purchase and increase sales of the company.

The company should focus on its customers and identify the primary customers among them. For Example- People from all generation watch TV nowadays, but advertisements like Mountain dew concentrate on young, adventurous people rather than boring, old and lazy people.

The advertising message focus is essential as it helps to pass the main message to the targeted audience so that the people can easily recognize the brand through the message. For Example- if someone hears the line “dew the dew” then he can automatically realize that the advertisement is about Mountain Dew.

The company adds desired effects in the ads to influence the customer behaviour in their favour. For Example- if the customer is thirsty and sees the advertisement of Mountain Dew, then he will automatically buy it. Hence, the objective effect of advertisement can be achieved.

Please Make an excellent Report

Write an article about “Issues and Challenges from employees’ and employers’ perspective in the career management process and develop your career management plans by using different learning and development approaches”, for at least 500 words. State your ideas, suggestions, and recommendation(s).

1. Introduction

2. Main Body

3. Suggestion

4. Conclusion

5. References

 

My Assignments Changed status to publish April 24, 2020
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