Strategies in building relationships
Relationship building is extremely important and the various strategies used in building relationship strategies are as follows:
1. Technology Integration:
Keeping up with the technological advancement is extremely important in today’s era. With technology advancing every minute or even every second it is now important to be ahead of the competitor in terms of technology. Organizations should invest in various useful and upcoming technologies such as CRM and ERP soft wares and solutions which help in streamlining the operations which overall benefits the organization in reducing man power and cost. .
2. Marketing through Social media, Email and SMS
It is very important to build customer relationship but more than that it is important to retain the existing customers. For that it is of vital importance to keep in touch with the existing customers and this can be done by sending regular mailers, SMS, and exclusive offers. Retention of customers can be done by sending regular emails on the new launch and exclusive offers. Whenever their is a new product or a service which is being launched, the organization can spread the word through all social media platforms such as Facebook, twitter, Linkedin etc.
3. Various Campaigns, Referrals and giveaways :
To stand out in the market, or to attract customers it is very important to keep doing various fun campaigns where the customers get a few referrals or giveaways. This helps in massive engagement and attracting customers towards the organization. It should also give discounts on various products and build up the brand loyalty. Referral programs should be conducted on a regular basis and points should be given which can be availed for a purchase instead of cash.
4. Customer- The most potential asset
It is of vital importance for every company to make it’s products and deliver it’s sevices according to the wants and needs of the customers. Customer satisfaction should be the top priority for every organization. This makes customers feel valued and they start trusting the brand.