When Mattel offers toys that appeal to different genders, ages and types of children, it is trying to capture more revenue by:
segmentation and target marketing. offering the same product to everyone. using niche marketing. continual test marketing. concentrated marketing.
Target audience and segmentation marketing is one of the core strategy which is used by Mattel to try and capture more revenue. How exactly it is doing is, it is using niche marketing. It is making one product which is common for all age groups. The advantage of this is that as it using the same product they save on a lot of cost to make varied products for varied age groups. Anything made in bulk comes out to be more reasonable. Also this saves a lot of time as well, as if the company would have been making various products for various categories it would have spent a huge chunk of time on the creative and manufacturing part of it, hence it saved time.
It has integrated the right kind of features which are very appealing and Mettel has actually thought of the right kind of demographics which attract the right kind of age group. Hence, it is a very well thought strategy.