Need help for MKT 520 Managing Product and Service Innovation
Due date: 28-Mar-2016
Return date: 19-Apr-2016
Submission method options
Alternative submission method
Your task is to create a webpage or Blog (you may use Padlet, WordPress, or Prezi) that very clearly and concisely reports on selected aspects of the innovation capabilities of the organisation you are critically evaluating in Assessment 2.
You should include relevant information on your organisation and present three issues that you are focusing on in your written report and explain their importance to your chosen organisation. Consider whether any/all of your three identified issues are shaped by the context of your organisation- its size, types of products, types of consumers, nature of the industry etc.
Your webpage should be visually appealing. Consider how you can use multimedia (including images, charts or diagrams, videos and more) to represent your ideas or key issues clearly and concisely, but without oversimplifying NPD concepts. Your page should be informative and engaging, structured clearly to make it attractive and easily understandable by your audience.
Your webpage should stand-alone from your written report (Assessment 2), which is to be submitted at a later date. Referencing should be APA Style. Your reference list can be a created as a link from you main web page.
Email the URL of your page (or submitted to your Prezi, or Padlet)
At our in class sessions during week 5 you will be allocated 5 minutes to talk through what you have prepared (similar to a poster presentation at conferences). Then we will have 5 minutes of questions.
to be able to synthesise innovation literature to develop a theoretical framework for use in an audit of innovation practices of a specific organisation and make recommendations for improvement.