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The Role of Social Responsibility in Strategic Planning

A major element of the strategic planning today is the need of corporate social responsibility (CSR) where a varied and increasing demand from stakeholders is faced by the managers. Several claims are considered as the base for the linkage of corporate social responsibility and the profits of the firm, particularly in the publication of professional conduct, in the media, and by the rising international CSR organizations – like the United Nations Global Compact. The motivation is creditable: if a positive CSR – the relationship of financial performance that can be demonstrated, and ultimately the firms will be provoked to increase…

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