SBM1108 Business Decision Analysis

TASK 1 

Assessment Details

 

Unit Code and Title: SBM1108 Business Decision Analysis

 

Assessment 3: Applied Project

 

Due date:

Week 11

Group/individual:

Group

Word count / Time provided:

3600-4500 words

Weighting:

35%

Unit Learning Outcomes:

ULO-1, ULO-2, ULO-3, ULO-4, ULO-5

Course Learning Outcomes:

CLO-1, CLO-2, CLO-3, CLO-4, CLO-7, CLO-8, CLO-9

Graduate Attributes:

GA-1, GA-3, GA-7, GA-8, GA-11

 

Assessment Details:

This report consists of three main sections: Comparative Review, Decision Model Proposal and Decision Model Application.

Comparative Review Report 10% (1200-1500 words)

The task for this assignment is to review and summarise a given business decision making case or scenario from your reading of relevant recent journal articles. This can be from an area or industry that interests you most, like sport, marketing, housing, medicine, aviation, and so on. You must investigate and present a report on the business case, the decision-making process or model, the value added to the business, any relevant assumptions and advantages and disadvantages by the application of the model to the business scenario.

As a guide, you should research academic journals such as Interfaces, Decision Sciences, and Management Sciences. In addition, you may search articles through Google Scholar. In this group task, you are required to summarise your findings in a table with appropriate headings which clearly show the above criteria. Normal referencing is expected in your review and your arguments must be supported with evidence from the literature.

This part of the assignment is worth 10% of your final grade and therefore, to achieve a satisfactory result, you need to demonstrate strong commitment and diligence with this task. The assessment rubrics have been provided, so you should read these carefully to ensure you address the requirements at the designated standard.

Your final submission should clearly explain the scenario in non-technical terms and provide suitable conclusions or insights about what you have learned from this analysis and review.

A word on presentation and format: This part of the submitted report must 1200-1500 words in length, include appendices for original tables, graphs and charts etc.

 

Harvard reference format must be used.

 

 

Decision Model Proposal 10% (1200-1500 words)

Report

Based on the literature review students need to investigate two separate decision models further that can be applied to a given industry or a simulation that can be modelled to a given industry: sport, medicine, manufacturing, airlines, scheduling, etc. The investigation should be based on the characteristics of the decision model and the technique how the model can be implemented in different industries.

This part of the assignment is worth 10% of your final grade and therefore, to achieve a satisfactory result, you need to demonstrate strong commitment and diligence with this task. The assessment rubrics have been provided, so you should read these carefully to ensure you address the requirements at the designated standard.

This part of the submitted report must be 1200-1500 words in length.

Decision Model application 15 % (1200-1500 words)

Walkthrough demonstration & Report

Students need to design and test their simulation model with suitable data for the business scenario. The model should be validated for its reliability. Data for simulation of LP, Regression, Decision Tree, Network distribution, Forecasting, etc., application from a business scenario, will be required for the walkthrough.

This part of the assignment is worth 15% of your final grade and therefore, to achieve a satisfactory result, you need to demonstrate strong commitment and diligence with this task. The assessment rubrics have been provided, so you should read these carefully to ensure you address the requirements at the designated standard.

This part of the submitted report must be 1200-1500 words in length.

 

Marking Criteria:

Comparative Review Report 10%

 

Marking Criteria

Not satisfactory (0-49%) of the

criterion mark)

Satisfactory (50-64%) of the

criterion mark

Good

(65-74%) of the criterion mark

Very Good

(75-84%) of the criterion mark

Excellent

(85-100%) of the criterion mark

The review is structured and provides a comprehensive analysis of the

models or

The report shows limited structure and insufficient analysis of the main objectives. It shows

insufficient use of

The report has addressed the main objectives. There is some supporting literature use with

limited

The report has addressed the main objectives. There is evidence of literature

supporting the

The report has thoroughly addressed the main objectives. There is strong reference to

supporting

The report has fully and creatively addressed all the main objectives.

Referencing of

supporting

 

applications; criteria for the selection of the model applied to the business case are provided (50%).

literature as evidence and limited interpretation of the business case, models or applications.

interpretation of the business case, models or applications.

Referenced critical analysis of the decision-making process was largely missing.

interpretation of the business case, the modelling or the applications used. Referenced critical analysis of the decision-making process was present but not best practice.

literature in the interpretation of the business case, the modelling or the applications used. Indicates a sense of significant synthesis, of the problem. Evidence of independent research, clearly enunciated definitions and a validation of ‘best practice’ modelling and decision making

literature in the interpretation of the business case, the modelling or the applications used is rigorous and enlightening.

Indicates independent strongly argued coherently evidenced modelling with strong recommendations for ‘best practice’

implementation.

Ideas and content are presented coherently, and the review is presented according to the Harvard referencing style (30%).

The report demonstrates a limited sense of purpose or theme and insufficient understanding of the topic.

Information is limited, unclear and the depth is not adequately developed. The idea is a simple restatement of the topic. The presentation and referencing show insufficient application of the appropriate Harvard style guide and

format.

The report has attempted to define the topic.

An evidence-based approach is attempted but does not go far enough in expanding key issues.

The reader is left with questions. It requires further information to clarify main arguments. The presentation and referencing show some application of the appropriate Harvard style guide and format.

Ideas are reasonably clear but could exhibit greater cohesion.

The reader can deduce the line of argument but may need to interpret. The presentation and referencing mostly conforms to the appropriate Harvard style guide and format.

Ideas are explained thoroughly to support development of the arguments of the review. Accurate detail is used to support the main ideas and convince the reader of the argument who is left in no doubt of the purpose. The presentation and referencing conform to the appropriate Harvard style guide and format.

Ideas are clear and insightful. The reader understands the argument through the precise presentation and perceives a sense of the wider context of the ides.

The presentation and referencing are appropriate and consistent with the Harvard style guide and format.

The review provides discussion of advantages, disadvantages and value added to business by the decision model or application (20%).

The review offers limited discussion of advantages and disadvantages, and value adding.

The review offers some discussion of advantages and disadvantages, and begins to develop a value-added proposition.

The review offers adequate discussion of advantages and disadvantages, and a clear value-added proposition.

The review offers detailed discussion of advantages and disadvantages, and a well-developed argument to value adding modelling.

The report offers a comprehensive, lucid and convincing discussion of the advantages and disadvantages, and clear linkage to the value for the

business.

 

Decision Model Proposal 10%

 

Marking Criteria

Not satisfactory (0-49%) of the

criterion mark)

Satisfactory (50-64%) of the

criterion mark

Good

(65-74%) of the criterion mark

Very Good

(75-84%) of the criterion mark

Excellent

(85-100%) of the criterion mark

The proposed model provides a detailed analysis for the business problem and includes constraints and assumptions for its application (50%).

The report shows limited structure and insufficient analysis of the main objectives. It shows insufficient use of literature as evidence and limited to interpretation of the business case, constraints and assumptions.

The report has addressed the main objectives. There is some supporting literature with limited interpretation of the business case, constraints and assumptions.

Referenced critical analysis of the decision-making process was largely missing. insufficient

The report has addressed the main objectives. There is evidence of literature use supporting the interpretation of the business case, constraints and assumptions Referenced critical analysis of the decision-making process was present but not best practice

The report has thoroughly addressed the main objectives. There is strong evidence of literature use supporting the interpretation of the business case constraints and assumptions.

Indicates a sense of significant synthesis, of the problem. Evidence of independent research, clearly enunciated definitions and a validation of ‘best practice’ modelling and decision

making.

The report has fully and creatively addressed all the main objectives.

Referencing of supporting literature in the interpretation of the business case constraints and assumptions used is rigorous and enlightening.

Indicates independent strongly argued coherently evidenced modelling with strong recommendations for ‘best practice’

implementation.

Ideas and content are presented coherently, and the review is presented according to the Harvard referencing style (30%).

The report demonstrates a limited sense of purpose or theme and insufficient understanding of the topic.

Information is limited, unclear and the depth is not adequately developed. The idea is a simple restatement of the topic. The presentation and referencing show insufficient application of the appropriate Harvard

style guide and format.

The report has attempted to define the topic.

An evidence-based approach is attempted but does not go far enough in expanding key issues. The reader is left with questions. It requires further information to clarify main arguments. The presentation and referencing show some application of the appropriate Harvard style guide and format.

Ideas are reasonably clear but could exhibit greater cohesion.

The reader can deduce the line of argument but may need to interpret. The presentation and referencing mostly conforms to the appropriate Harvard style guide and format.

Ideas are explained thoroughly to support development of the arguments of the review. Accurate detail is used to support the main ideas and convince the reader of the argument who is left in no doubt of the purpose. The presentation and referencing conform to the appropriate Harvard style guide and format.

Ideas are clear and insightful. The reader understands the argument through the precise presentation and perceives a sense of the wider context of the ides.

The presentation and referencing is appropriate and consistent with the Harvard style guide and format.

The report contains

an analysis or

The review offers

limited discussion of

The review offers

some discussion of

The review offers

adequate discussion

The review offers a

detailed discussion

The report offers a

comprehensive,

 

 

description of the industry field and business problem requirements (20%).

the business problem requirements and description of the field.

the business problem requirements and description of the field. It begins to develop a clear sense of the decision making.

of the business problem requirements and description of the field. It demonstrates an understanding of the real-world business decision making.

of the business problem requirements and description of the field. There is a comprehensive account of the decision making with a deep understanding of

the field.

lucid and convincing discussion of the business problem, the requirements, and description of the field. There is evidence of a creative and analytical framework for the

decision making.

 

 

 

Decision Model application 15 %

 

Marking Criteria

Not satisfactory

(0-49%) of the criterion mark)

Satisfactory

(50-64%) of the criterion mark

Good

(65-74%) of the criterion mark

Very Good

(75-84%) of the criterion mark

Excellent

(85-100%) of the criterion mark

The application and testing of the model provide a comprehensive analysis of the business problem and decision making (40%).

The application and testing show insufficient capabilities and interpretation of the business decision making requirements.

Logical description of the application to the business problem shows insufficient evidence of capabilities in the walkthrough.

The application and testing show some capabilities and interpretation of the business decision making requirements.

Logical description of the application to the business problem shows some evidence of capabilities in the walkthrough.

The application and testing show adequate capabilities and interpretation of the business decision-making requirements.

Logical description of the application to the business problem shows evidence of capabilities in the walkthrough.

The application and testing show strong capabilities and interpretation of the business decision-making requirements.

Logical description of the application to the business problem shows evidence of capabilities in the walkthrough. It demonstrates significant synthesis of the problem, and evidence of independent research. A clearly enunciated set of definitions and a validation of ‘best practice’ modelling

and decision making has been exhibited.

The application and testing show very strong capabilities and interpretation of the business decision making requirements.

Logical description of the application to the business problem shows convincing evidence in the walkthrough. Indicates independent strongly argued coherent evidenced modelling with strong recommendations for ‘best practice’ implementation.

Ideas and content are presented coherently, and the review is presented according to the Harvard

referencing style (20%).

The report demonstrates a limited sense of purpose or theme and insufficient understanding of the topic.

Information is

The report has attempted to define the topic.

An evidence-based approach is attempted but does not go far enough in

expanding key

Ideas are reasonably clear but could exhibit greater cohesion.

The reader can deduce the line of argument but may

need to interpret.

Ideas are explained thoroughly to support development of the arguments of the review. Accurate detail is used to

support the main

Ideas are clear and insightful. The reader understands the argument through the precise presentation and perceives a sense of

 

 

 

limited, unclear and

issues. The reader

The presentation

ideas and convince

the wider context of

the depth is not

is left with

and referencing

the reader of the

the ides.

adequately

questions. It

mostly conforms to

argument who is

The presentation

developed. The idea

requires further

the appropriate

left in no doubt of

and referencing is

is a simple

information to

Harvard style guide

the purpose. The

appropriate and

restatement of the

clarify main

and format.

presentation and

consistent with the

topic. The

arguments. The

 

referencing

Harvard style guide

presentation and

presentation and

 

conform to the

and format.

referencing show

referencing show

 

appropriate Harvard

 

insufficient

some application of

 

style guide and

 

application of the

the appropriate

 

format.

 

appropriate Harvard

Harvard style guide

 

 

 

style guide and

and format.

 

 

 

format.

 

 

 

 

Discussion of model

The report offers

The report offers

The report offers

The report offers

The report offers a

reliability and

limited discussion

some discussion on

adequate discussion

detailed discussion

comprehensive,

decision-making

on reliability of

reliability of model

on reliability of

on reliability of

lucid and convincing

justification with

model and

and sensitivity

model and

model and

discussion on

sensitivity analysis

sensitivity analysis

analysis for the

sensitivity analysis

sensitivity analysis

reliability of model

is presented (40%).

for the decision

decision making of

for the decision

for the decision

and sensitivity

 

making of the

the business

making of the

making of the

analysis for the

 

business problem.

problem.

business problem.

business problem.

decision making of

 

 

 

 

 

the business

 

 

 

 

 

problem.

 

 

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