Help with International Marketing Assignment- IBAT college Dublin

Assessment Description

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Course: Year 4: International Marketing ‘Individual Assignment’

Category

Details

 
Assignment title

International marketing plan

 
A. Assignment Details

You have been retained as a consultant to an Irish organization of your choice (it can be operating in Ireland). The organization wishes to expand globally and would like you to research two countries. (If the company is already global then choose two countries which they have not entered.) You should then assess the suitability of both countries and then recommend one. The report should focus on the analysis of the relevant SWOT / PESTLE and marketing mix factors. The report should consider possible market entry strategies with recommendations for choosing one of these countries with the recommended strategy. The report must include some final recommendations.

50%

B. Assignment Details

Discuss the impact of the UK’s decision to leave the EU on the ability of Northern Ireland to market itself in the International Arena.

50%

Word count

5,000 – 6,000

 
Submission

Moodle and hard copy on due date

 
Marking Scheme Assignment Title: International Marketing Plan and Brexit Impact

A. International Marketing

Description

Possible Mark %

Actual Mark %

Housekeeping

Marks will be awarded for the use of an appropriate report structure using headings, numbering and logical sequence of material. Marks will be awarded for the accurate use of Harvard referencing system both in the bibliography and in the main body of the text.

5%

Market Selection

Marks will be awarded for justification of market (country) selection referenced by supporting secondary research.

5%

Identification of international marketing issues faced by the firm

The student must demonstrate an understanding of the challenges faced by the company in going international. An overview of customer differences should be provided in addition to relevant PESTEL / SWOT considerations.

Must recommended market entry strategy for the organization.

Must include supporting academic research appropriately referenced.

20%

 
International marketing mix

The international marketing mix section of the plan (the 4 Ps) should outline your plan to achieve your marketing objectives internationally. This strategy should allow for the unique nature of the industry and the ideology of the company.

Must include supporting academic research appropriately referenced.

Final recommendation.

20%

 
Total

 
50%

 
Marking Scheme Assignment Title: International Marketing Plan and Brexit Impact

B. Brexit Impact Plan

Description

Possible Mark %

Actual Mark %

Housekeeping

Marks will be awarded for the use of an appropriate report structure using headings, numbering and logical sequence of material. Marks will be awarded for the accurate use of Harvard referencing system both in the bibliography and in the main body of the text.

5%

Market Selection

Marks will be awarded for justification of market (country) selection referenced by supporting secondary research.

5%

Identification of international marketing issues faced by the firm

The student must demonstrate an understanding of the challenges faced by the company in going international. An overview of customer differences should be provided in addition to relevant PESTEL / SWOT considerations.

Must recommended market entry strategy for the organization.

Must include supporting academic research appropriately referenced.

20%

International marketing mix

The international marketing mix section of the plan (the 4 Ps) should outline your plan to achieve your marketing objectives internationally. This strategy should allow for the unique nature of the industry and the ideology of the company.

Must include supporting academic research appropriately referenced.

Final recommendation.

20%

Total


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