HI 5004 Marketing Management Holmes Assignment 2
Get the best assignment help from MakeMyAssignments.com
3000 words for Report.
10 minutes for Presentation.
Week 11 (By Fri by 5 pm) for Written report Presentations = During Week 10, 11 n 12
This assignment must be done as part of group. Students are to form groups of 4 to 5 (may vary depending on class size) and will be allocated one organization/industry from the following list:
1 Business School/University in Australia
2 Any small to medium manufacturing company in Australia 3. Fitness industry
4. Organic food
5. Any tourist resort in Australia
6. Farm House in Australia
Other organisations are possible to be negotiated with your lecture (at least 2 weeks prior to the due date)
- Executive Summary with key findings and recommendations
- Clear and concise description of the market in which the organization operates
- Summary of the marketing environment (both micro and macro-environmental forces and trends)
- Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting.
- Brief discussion of the behaviour of customers in the segment(s) identified above
- A description of the marketing mix being used by the organization to target these segments
- A recommendation for improvements to the organization’s marketing effort.