HC2121 Comparative Business Ethics and Social Responsibility

Assignment Description

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The case assignment for Term 3, 2016 is found in your textbook Ferrell, Fraedrich & Ferrell (2016) Business Ethics: Ethical Decision Making and Cases on p.461 available in your campus library: Case 7 Google: The Quest to Balance Privacy with Profit


Assignment 2 - Group Case Study

Topic: In groups of 3 - 4 students each group must read and complete a case study report based on the case Case 7 Google: The Quest to Balance Privacy with Profit found in the 11th edition of the prescribed Business Ethics text book by Ferrell | Fraedrich on page 461.

You are not allowed to submit on your own as an individual. Each group will complete a detailed analysis and present a 3000 word report of your analysis to your lecturer. You must engage in additional research to gather more background information as well as current information on the company and situation.


You must address each of the 3 case questions at the end of the case study. You must submit a soft copy to the Blackboard ‘Final submission link’, wait an hour, then print the blackboard safe assign report and attach it to your hard copy. Sign and attach an assignment cover sheet to your hard copy, then submit the hard copy to the lecturer in class. The percentage matching on safe assign must be no more than 15% with relevant Harvard references included.

Format: Report format, times new roman, 12 point, 1.5 line spacing.  The report needs to consist at least the following:

  1. Executive Summary: ideally one page but no more than two.
  2. Sections 1: Introduction
  3. Section 2: Main body of the report consisting the 3 questions at the end of case study
  4. Sections 3: Conclusions,
  5. Reference List (10-20 references).

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